Semiotics

Denotation:

• Emma Stone
• Portrait
• Black and white photo
• Retro styling (hair and makeup)
• Long flared eye lashes
• Large Revlon logo at the right on the ad
• Revlon Grow Luscious Plumping Mascara displayed at the bottom right corner
• The mascara is the only thing in color
• Copy at the bottom of the ad that explains the properties of the mascara

Connotation:

• Wearing this mascara will give you long luscious lashes
• Wearing this mascara will give you beautiful eyes
• This mascara will give you longer and stronger lashes

Myth:

Wearing this mascara will transform your eyes by giving you full lashes and doe-like eyes.

Denotation:

• Kraft macaroni ad
• Classic Kraft blue colored background
• Orange "smiling" macaroni noddle
• "You know you love it."
• "Outgrow outgrowing it."

Connotation:

• Kraft is recognizing that their macaroni is a childhood favorite but at the same time they are marketing to adults by telling them to that it isn't just a food for children
• Kraft macaroni is a suitable meal for children and adults

Myth:

Kraft macaroni is just for children.

Denotation:

• A couple, both actors: Kristen Bell and Dax Shepard
• Using their Samsung tablet 
• Woman getting ready and singing along with music coming from her tablet
• Man eating lunch, watching motocross videos
• Video chatting
• Man using the tablet to record his audition tape
• Tablet being used for gaming
• Tablet being used for more video viewing: animal and exercise videos
• Couple gets distracted watching The Princess Bride on their tablet that they miss their event
• Product shot
• "The Samsung Galaxy S is the world's most entertaining device."

Connotation:

• Both men and women will enjoy this product
• It is useful for staying in touch with your significant other, even if they are only across the hall
• The tablet is perfect for video, movies and gaming
• The tablet has a great speaker for playing music
• The tablet will bring a couple together and keep them entertained